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UNECE-FIBA Road Safety Campaign 2011

UNECE-FIBA-FIBA Europe global road safety communication campaign
The players and teams of EuroBasket 2011 promote “We play and drive by the rules” message
Lithuania, 31 August - 18 September


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The United Nations Economic Commission for Europe (UNECE), FIBA Europe and FIBA with the support of  the Lithuanian Basketball Federation (LBF),  the Spanish Basketball Federation (FEB) and the Ministry of Transport and Communications of Lithuania (MoTC) launched  an information campaign on road safety at EuroBasket 2011, which was  held in Lithuania from 31 August to 18 September. The campaign, running under the motto “We play and drive by the rules”, built up on the success of a similar campaign launched last year during the FIBA Basketball World Championship 2010 held in Turkey. The campaign aimed to inform people around the world about the simple rules that save lives on the road. Its objective was to encourage respect for the rules on the road, as well as on the court. The high note of the campaign was reached during the two semi-final games, when the players enrolled a "We play and drive by the rules" banner on the court.

Press releases:

The players and teams of EuroBasket 2011 promote“We play and drive by the rules” message

Players and teams of EuroBasket 2011 invite Lithuanian citizens to drive safely


UNECE Weekly:

UNECE, FIBA and FIBA EUROPE bring roadsafety message to EUROBASKET 2011

Road Safety message at Eurobasket 2011 peaked during semi-finals




Other media