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This website presents the activities of the UNECE Timber Committee and the FAO European Forestry Commission
who work together to promote sustainable forest management in Europe, the CIS and North America 

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Balkan Training Workshop
Forest Products Marketing - from Principles to Practice
3-6 April 2006
Serbia and Montenegro
Conclusions and Recommendations
Presentations made during the workshop

Establishing principles

Introduction: Workshop objectives, process and clarification
Douglas Clark
Forest products - defining what we mean
Douglas Clark
A model for Forest Sector Development
Rich Vlosky
Marketing fundamentals - the Four P's: Pricing, Promotion, Product, Place
Davide Pettenella
Overview of markets
 
Forest products markets and trade in the UNECE Region
Ed Pepke
Value-added wood products markets in the United States
Rich Vlosky
Markets for non-wood forest products
Davide Pettenella
Overview of trade in the Balkans
Branko Glavonjic
Outlook for forest products markets in Europe, CIS
Volker Sasse

Market expert statements
- Serbia and Montenegro (B. Glavonjic)
- The Former Yugoslav Republic of Macedonia (Z. Miloska)
- Romania (F. Borlea)
- Croatia (D. Motik)
- Bosnia and Herzegovina (D. Blagojevic, M. Avdubegivuc, M. Jovanovic, N. Samardzija
- Recent developments in the forestry sector of Serbia (P. Jovic)

 

Tools for marketing
 
Market Information Systems - principles and practice
Algis Gaizutis
Tactical and strategic market planning - short and long term
Jarno Seppälä
eBusiness - overview
Rich Vlosky
Policies affecting forest products markets
Ewald Rametsteiner
Wood Promotion Campaigns
David Bills
Evolution of roundwood marketing - UK case study
Nicol Sinclair
Marketing needs/opportunities for Balkans and the South East Europe
 
Building capacity in forest education
Branko Glavonjic
FOPER Project, European Forest Institute
Nenad Petrovic
Distance learning - forest products marketing on the internet
Michael Buckley

Background document and market statements

Background document - Forest Products Marketing in the Balkans

Market Statement - Bosnia and Herzegovina

Market Statement - Croatia

Market Statement - the Former Yugoslav Republic of Macedonia

 

Background Document: Forest Products Annual Market Review, 2004-2005
For more information, please contact:

Ed Pepke
Forest Products Marketing Consultant
UNECE/FAO Timber Section
e-mail: Ed.Pepke@unece.org

telephone +41 22 917 2870.


Information about the documents or any other aspect of the Committee's work may be obtained from the secretariat:
E-mail: info.timber@unece.org
UNECE/FAO Timber Section
UNECE Trade and Timber Division
Palais des Nations
CH - 1211 GENEVA 10
Switzerland
Fax: +41 22 917 00 41