Disseminating gender statistics

 

ADVERTISING FLYERS & PAMPHLETS

Flyers (one page) or pamphlets (two-or-more page booklets) can be very useful for promoting a gender statistics product. It is advantageous to have them produced and disseminated before releasing the publication or database. By doing so, people's attention is already drawn to the up-coming product.

Flyers should be circulated among the potential users of the statistical product. They can be sent out to known users and to potentially interested institutions such as universities, libraries, ministries, and other organisations interested in gender statistics.

The flyer should contain the highlights of the gender statistics product - its presentation should invoke curiosity and raise interest in the product. It is important to state clearly the publishing institution. In addition, it should include all relevant ordering information: address, telephone, fax, e-mail details, as well as price information, available discounts, and the release date if the flyer is circulated in advance. If the flyer or pamphlet includes an order form for the product, a clear and sufficiently large layout that allows for a proper filling in of the form must be developed.