1.1. Principles of dissemination

1.2. Objectives of dissemination

1.3. Understanding the media

1.4. Management issues

2.1. Introduction

2.2. Media services within the statistical office

2.3. Release calendars

2.4. Data types, formats and dissemination strategies

2.5. Promotion of major surveys and key releases

2.6. Dealing with negative press coverage

2.7. Measuring the impact

2.8. Outsourcing

3.1. How to obtain more publicity/exposure

3.2. News releases

3.3. Methods of disseminating information to the media 30

3.4. Spokespeople

4.1. Who is the customer?

4.2. What is the product?

4.3. Changes within the organization as a result of the web

4.4. Making a good website: the user experience

4.5. Measuring web performance and collecting customer feedback

5.1. Introduction

5.2. Summary of main points

5.3. Techniques and approaches – plus points and minus points

6.1. What is a crisis?

6.2. Being ready for a possible crisis

6.3. What to do when crisis occurs