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UNECE and FIBA launch global road safety campaign during the 2010 FIBA World Championship in Turkey Basketball stars recruited to promote “play and drive by the rules” message

Published: 26 August 2010

The United Nations Economic Commission for Europe (UNECE) and the International Basketball Federation (FIBA) today launch a new information campaign on road safety to coincide with the Basketball World Championship 2010, which will be held in Turkey from 28 August to 12 September.

The campaign will carry the motto “We play and drive by the rules” and has been developed to inform people around the world – especially the young people who are basketball fans or play basketball themselves – and to encourage respect for the rules, on the road as well as on the court.

Every year some 1.3 million people die as a result of road traffic crashes worldwide – amounting to more than 3,500 deaths each day. More than half of the casualties are pedestrians, cyclists or other road users not traveling in a car. Road traffic injuries are the leading cause of death for children and young people aged between 5 and 29. In addition, on average 20 to 50 million people sustain non-fatal injuries from road traffic crashes each year. These injuries are a significant cause of disabilities worldwide.

Experience shows that these are not accidents, but events that can be prevented through daily action and awareness raising. There is ample evidence in many countries in the world that respecting basic road safety rules dramatically reduces the risk of suffering a crash, and, should a crash happen, dramatically reduces its adverse consequences.

The “We play and drive by the rules” campaign is organized with the support of the Turkish Basketball Federation (TBF), which will host the championship, the Spanish Basketball Federation (FEB) and the Turkish National Police (TNP), which is in charge of road safety enforcement in the host country.

The campaign will include video clips with José Calderón, World champion with the Spanish national team, Kerem Tunçeri, of the Turkish national team, and Harun Erdenay, the Turkish Basketball legend. These will be broadcast in the arenas where the games will be played and on the television channels broadcasting the games. Information booths will also be displayed in the arenas in the four cities hosting the games: Ankara, Istanbul, Izmir and Kayseri.

A Declaration for road safety, signed by officials of UNECE, FIBA, TBF and TNP, will be displayed in the arenas to invite the players of the various teams to join the campaign and declare: “We play and drive by the rules”.

Ján Kubiš, UNECE Executive Secretary, said: “The need for action to improve global road safety has been acknowledged by several resolutions of the United Nations General Assembly and by the First Ministerial Conference on Road Safety held in November 2009 in Moscow. We hope that this joint campaign at the FIBA Basketball World Championship 2010 will contribute to spread the road safety message across the world and help save lives”.

Patrick Baumann, FIBA Secretary General, said: “The basketball family has already lost a lot of its members on the road – famous stars as well as amateur players who travel by road every other week to play with their team. This is a needless, shocking and tragic loss of life which needs to be tackled urgently. With this campaign, FIBA hopes to hammer home the message that we want everybody, both in and out of the sport of

José Calderón

The video and print material of the campaign is available for download at: http://live.lewispr.com/fiba/2010/08/26/unece-and-fiba-launch-global-road-safety-campaign-0065

Speech by Mr Ján Kubiš

Speech by H. E. Oğuz Demiralp, Ambassador Extraordinary and Plenipotentiary, Permanent Representative of Turkey to the United Nations Office at Geneva and other international organizations in Switzerland

UNECE - Jean Rodriguez

Spokesperson

Tel.: +41 (0) 22 917 27 27

FIBA – Florian Wanninger

Head of Communications

Tel.:+41 (0) 22 545 00 00,

Note to editors

The players appearing in the campaign are:

José Calderón
Nationality: Spanish
Age: 28
Height: 1.91m
Position: Point Guard
Club: Toronto Raptors – NBA
Achievements: World Championship title 2006
Olympic silver Medal 2008
European silver medal 2003 and 2007

Kerem Tunçeri
Nationality: Turkish
Age: 31
Height: 1.91m
Position: Point Guard
Club: Efes Pilsen Istanbul – Turkish League
Achievements: European silver medal 2003 and 2007
4 Turkish League Titles with Efes
1 Spanish League Title with Real Madrid

ECE/TRANS/10/P11


United Nations Economic Commission for Europe

Information Unit

Palais des Nations, 

CH-1211 Geneva 10, Switzerland

Tel.: +41 (0) 22 917 44 44

Fax: +41 (0) 22 917 05 05