Vision of Entrepreneurship

" Entrepreneurship is an adventure of one's vision, pioneered by a spirit of courage and creativity which inculcates an ethic of commitment and tenacity in the face of set- backs and challenges. "

How I became an enterpreneur?

"I became an Entrepreneur late in life. Up to that time I had been employed. My initial and first major position at the age of eighteen was working with one of the largest advertising agencies in Sydney, Australia. This job was only secondary to my life at the time as I was studying at the Conservatorium of Music in Sydney with the prime aim of becoming an opera singer. As I was creative and inclined towards the arts, I felt comfortable in the world of advertising, and the knowledge and experience I had gained subsequently served me in good stead, twenty years later my husband and I opened up our advertising and marketing company, Adam Ltd in Malta. En route I raised three children. Previous experience working in the film industry and the theatre over the years also proved invaluable experience. My husband and I also ran our own Theatre company, which performed, regularly at the prestigious Manoel Theatre, one of the oldest European theatres in the capital city, Valletta. Adam was the first Maltese company to have a monthly magazine Airforces International distributed internationally. One of our most successful publication is Victory in the Air a book which tells the story of the air battle for Malta in world war II. The company published an in-flight magazine for AirMalta's charter flights and also represented prestigious brands of perfumes and accessories for duty free sales. I also hold the agency for "Kreepy-Krauly" automatic pool cleaners, a product that I introduced successfully onto the market in 1986. Having seen this product in action on a visit to Australia one year and being alert to business opportunities I immediately concluded an agency agreement. Much of the companies creative experience has culminated in the production of special-interest documentaries. The company has restructured and diversified over the years due to market forces however, as a team we have always been fortunate in being able to move on successfully by drawing on our creative resources."

Message for the 21st century

"Competition in the business arena is far greater today than it was thirty years ago. An instinct for business is a start but not a secure springboard. Many Entrepreneurs in the past had to learn by hands-on experience. Today that is not necessary. Many countries today have structures in place that offer future entrepreneurs the opportunity of specialised training, re-training programmes, advice on the preparation a business plan and micro-credit facilities. However, relevant data and legislation need to be further investigated, addressed and implemented across the board to support women entrepreneurs and ameliorate the role of women in economic development, many of whom opt primarily for small, medium enterprises to better balance work and family responsibilities."

Vision of Entrepreneurship

"An entrepreneur is a person who has the vision to see an opportunity, and also has the courage to pursue it."

How I became an enterpreneur?

"I was employed as Marketing Manager with a web development company that went bankrupt. However, I had faith in the Internet and it’s use for business, and decided to set up my own company. Initially we operated out of a sitting room but three years later we have our own building and today we are the largest Multimedia company in Malta.."

Message for the 21st century

"Have faith in your dreams, and work hard to fulfil them."

Vision of Entrepreneurship

"Anticipating, spotting and developing unusual opportunities, which provide real value to your partners – consumers, employees, owners."

How I became an enterpreneur?

"I grew up in an entrepreneurial family and worked closely with my father from early teens."

Message for the 21st century

"Do not simply think positive, do it: innovate, create challenging change."

Vision of Entrepreneurship

"My personal vision of entrepreneurship is that one should identify new business opportunities and ventures. Bearing in mind the existing and projected operations, with a view of consolidating and penetrating new markets. Thus, the future of quality growth and value will satisfy any entrepreneur."

How I became an enterpreneur?

"I started my career at an age of 16, where I followed my father’s footsteps, who was my mentor and tutor. I gained my experience by working through various departments concerned of expanding his business. He excelled as a business entrepreneur and thus made him my role model. As perfection was the goal to be attained. I was taught to aim for the very best, and that is what I achieved."

Message for the 21st century

"My message for the 21st century is that the future lies in the following factors: environmental, economical and cultural. In order to reach these goals one must be innovative and original. One has to enhance her professional identity by listening and learning from the persons around us. Leading your team in congenial surroundings, to reach maximum profitability with a minimum of cost growth."

Vision of Entrepreneurship

"Keep your eye on what happens around you. Providing good level of servicing and value for money."

How I became an enterpreneur?

"As the family business has been expanded, I took over the responsibility of running a group of hotels."

Message for the 21st century

"We must all take care of our business, as things that have taken years to develop can be blown by events, mergers, buy-outs: thus effecting our own plans."

Vision of Entrepreneurship

"To be innovative, to be one step ahead of the competition, to be strong and to be a positive thinker."

How I became an enterpreneur?

"I qualified as a Fellow of The Chartered Insurance Institute, which is the highest qualification in insurance. At that time there was only one other lady in Malta with this qualification and this gave me the courage to set up my own business. At first I started on a part time basis and than when business started flowing in we employed staff on a full time basis. I could only do this with the full support of my family. Now I am the Managing Director of three companies and the Head of an International Training Centre."

Message for the 21st century

"The 21st Century has not started so well, however, we must think positively and creatively. Entrepreneurs should invest in lifelong learning."

Vision of Entrepreneurship

"Entrepreneurship is believing that something can be done and having the drive and commitment to achieve your goal. It is understanding, that you can have an influence on whatever it is you have decided to dedicate yourself to and being motivated by the excitement of putting it all together and seeing it through. Playing an active role, working hard and not being afraid of taking some calculated opportunistic risks. Remembering that you need a team of people to help you achieve your goals and being able to harness their enthusiasm to be able to keep abreast of new opportunities, adapting to change and thus continuing to grow."

How I became an enterpreneur?

"While studying medicine my father got seriously ill and being the eldest I was asked to join the family business. It was then thought appropriate to open an office in the UK to get an insight of tour operating and retail travel agents. An office was opened in Manchester and within two years we had opened another in London. After seven years I returned to Malta because I thought it would be better for my children to be raised here. I am an Executive Director focused mainly on group strategic management. Today the group owns a substantial number of beds in Malta and handles many of the larger tour operators that feature Malta."

Message for the 21st century

"We must look to the future with enthusiasm and take advantage and respond to opportunities. We need to know what we are aiming for and must be able to accept positive change – in how things are done, in developing our vision. The creation of a common purpose will motivate the people around us to be able to adjust to developments and to shape our goals around the situations we will be faced with. We should see change as a wealth of potential to move forward and look ahead to the challenge of growing together, which is essential for long-term success, always keeping in mind the importance of customer satisfaction."