Vision of Entrepreneurship
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"An Entrepreneur has to possess the following qualities:an optimistic and personal look; to be calm and composed, self-reliant and have a firm belief in her own decisions and actions; to have good manners and education, good communication skills and ability to listen everybody; to be a sophisticated person; to know how to introduce and present her company and products and to persuade the audience; to be able to analyse every situation and to take a quick and right decision; to determine priorities and based on marketing information to determine the right company strategy; to be able to formulate tasks clearly and to allocate work correctly; to be sensitive towards her staff; to appreciate and respect the work of every one of her staff and to encourage the initiative; to resist panic and failure, and to find an alternative; to think and encourage innovation; to determine correct rules of behaviour and style of work in the company and stick to these rules; to be patient and stable in her behaviour; to be able to evaluate people and determine their abilities; to follow the main principles of business and to demand the same from her staff; and to have a courage to accept criticism and to be ready to adjust herself."
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How I became an enterpreneur?
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"After graduating from the University of National and World Economy in 1987, I worked as a Manager in an international trade organization between 1988-1992. In 1992, I established my own company "MILDEX" Ltd that dealt with export of Bulgarian foods and cosmetic products. In 1994, I registered some trademarks, and signed a Contract for the production of the first toothpaste of the MILDEX. In 1996, I made a decision to establish my own production facilities for production of cosmetics. In 1997, we started with investing in a factory for production of cosmetic products just with three laboratories. The period between 1996-1998 was the most important for building up my organisation, developing proper managerial skills, hiring staff, making decisions, dealing with financial matters, etc. In 1998, the factory began to produce regularly. At the same time, ten trademarks were registered. Between January and May of 1998, the factory launched the production of 16 new products Meanwhile, I also registered another patent on herbal toothpaste named Bilka, which was awarded with the golden medal at an International Exhibition during the same year."
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