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Mavrovo, the Former Yugoslav Republic of Macedonia

Contact : Douglas Clark

Agenda (pdf)

List of participants (pdf)


 To share information on the state of development of markets in the countries of the region, including the extent of illegal logging and its impacts;

To share marketing lessons learned by those engaged in forestry and the wood processing sector in south east Europe (with regard to specific experiences in the process of developing an open market for forest products);

To understand the challenges that are common across the countries of south east Europe and to explore the development of solutions that could operate at a regional level;

To encourage closer regional cooperation, by building or strengthening networks among wood processors and forest owners.








1. Although countries have a tradition in using wood for energy, it is often inefficient use of solid firewood. In th former Yugoslav Republic of Macedonia 60% of households (up to 90% in some cities) heat with expensive firewood in inefficient burning equipment. This has negative ramifications on the forest resource.

2. Comprehensive, up-to-date and accurate market information, e.g. statistics, is needed for  competitive and targeted marketing of wood products. The lack of this information hinders the development of the region’s forest sector.

3. There is a poor perception of the quality of domestic wood products in southeastern European countries.

4. There was recognition of the role of well-framed public procurement policies that offer support for domestic wood products over alternative non-renewable materials from outside the region.

5. Investment in innovative R&D and education of the workforce are essential to help the wood industry innovate and become more competitive through stronger regional cooperation in southeast Europe.


 1. The tradition in region of using wood for energy should be built upon through modern, efficient wood burning equipment, for example public large-scale cogeneration heat and power (CHP) and small-scale heating.  Wood should be produced for energy and industry needs in balance with effective sustainable forest management, in part to eliminate illegal logging.

2a. Establish a regional market information system website, using international standards and definitions, in order to have transparent forest products market information for all countries in southeast Europe.

2b. Conduct market analyses for the region, to identify new market opportunities, promote innovation in products and processes and contribute to forest sector development.

3. A regional promotional campaign of the wood sector should be initiated for the region by the industry and governments with experienced partners. One part should be to affirm the quality of wood products produced in the region. Another part should promote the wood products coming from sustainably managed forests as environmentally sound, and to build a wood culture.

4. Companies should establish industry associations for specific sectors, for example sawmilling or furniture, to support transfer of information and to represent the sector’s interests with government and non-governmental organizations.

5. Public procurement policies should recognize the vital role of wood products as natural, renewable, environmentally sound products produced in the region in order to strengthen rural economic development.

6. Continue the series of international forest products marketing workshops in the region by conducting further, for example in Slovenia in 2011.


Presented by


European wood market developments

Dr. Ed Pepke, Marketing Specialist, UNECE/FAO


Forest products markets in southeast Europe

Prof. Branko Glavonjic, Professor, Faculty of Forestry, State University of Belgrade, Serbia


Experience from Italy

Prof. Davide Pettenella, University of Padua, Italy


Experience from Romania

Dr. Florian Borlea, Timisoara, Romania


International wood promotion

Visnja Jurnjak, proHolz Steiemark


Recent developments in Croatia

Mr. Marijan Kavran, Director, Croatia Wood Cluster


Forest products markets in Slovenia

Dr. Nike Krajnc, Slovenia


Forest products markets in the former Yugoslav Republic Macedonia

Mr. Nenad Savik, FOPER Forestry Faculty


Project to use forest residue chips for heating a school in the former Yugoslav Republic of Macedonia

Mr. Voislav Todorov SNV


Experience in marketing non-wood forest products in sourtheast Europe

Ms. Sofce Spasikova, UNIQUE Forestry Consultant


Carbon markets - what future?

Dr. Maxim Lobovikov, FAO


Entrepreneurship, markets and marketing of NWFP's in SEE

Mr. Vladimir Stojanovski, Forestry Faculty


SIPPO Swiss Import Promo Programme

Ms. Natalija Puntevska, SIPPO


Wood energy markets in southeast Europe

Prof. Branko Glavonjic, Professor, Faculty of Forestry, State University of Belgrade, Serbia


FAO Forestry Department introduction

Mr. Norbert Winkler, Forestry Officer, FAO (SEU) Budapest


Firewood Markets in the Gostivar Region of the former Yugoslav Republic of Macedonia

Mr. Milorad Andrijeski