Balkan Training Workshop Forest Products Marketing - from Principles to Practice - Forestry and Timber - UNECE

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UNECE » Forests » Meetings and Events» Markets » Forest Products Markets » 2006 » Balkan Training Workshop Forest Products Marketing - from Principles to Practice

Meetings and Events

Serbia and Montenegro

Conclusions and Recommendations

Presentations made during the workshop

Establishing principles
Overview of markets
Market expert statements
Tools for marketing
Marketing needs/opportunities for Balkans and the South East Europe

Forest products markets and trade in the UNECE Region	Ed Pepke
Value-added wood products markets in the United States	Rich Vlosky
Markets for non-wood forest products	Davide Pettenella
Overview of trade in the Balkans	Branko Glavonjic
Outlook for forest products markets in Europe, CIS	Volker Sasse

Introduction: Workshop objectives, process and clarification	Douglas Clark
Forest products - defining what we mean	Douglas Clark
A model for Forest Sector Development	Rich Vlosky
Marketing fundamentals - the Four P's: Pricing, Promotion, Product, Place	Davide Pettenella

- Serbia and Montenegro (B. Glavonjic)
- The Former Yugoslav Republic of Macedonia (Z. Miloska)
- Romania (F. Borlea)
- Croatia (D. Motik)
- Bosnia and Herzegovina (D. Blagojevic, M. Avdubegivuc, M. Jovanovic, N. Samardzija
- Recent developments in the forestry sector of Serbia (P. Jovic)

Market Information Systems - principles and practice	Algis Gaizutis
Tactical and strategic market planning - short and long term	Jarno Seppälä
eBusiness - overview	Rich Vlosky
Policies affecting forest products markets	Ewald Rametsteiner
Wood Promotion Campaigns	David Bills
Evolution of roundwood marketing - UK case study	Nicol Sinclair

Building capacity in forest education	Branko Glavonjic
FOPER Project, European Forest Institute	Nenad Petrovic
Distance learning - forest products marketing on the internet	Michael Buckley
Background document and market statements

Background document - Forest Products Marketing in the Balkans

Market Statement - Bosnia and Herzegovina

Market Statement - Croatia

Market Statement - the Former Yugoslav Republic of Macedonia

Background Document: Forest Products Annual Market Review, 2004-2005

For more information, please contact:
Ed Pepke
Forest Products Marketing Consultant
UNECE/FAO Timber Section
e-mail: Ed.Pepke@unece.org
telephone +41 22 917 2870.

© United Nations Economic Commissions for Europe – 2010