A product’s technical features need to be in compliance with technical regulations that define safety and health requirements. Because each country has unique needs and circumstances, technical regulations could never be valid for the whole world.
But different norms and different ways of applying them also mean high costs! Business needs to study and understand the rules, tailor the merchandise accordingly, and fulfil complex procedures to prove compliance.
We in UNECE believe that exporting a product should not be like navigating a complicated maze! This is why we encourage countries to share concerns and best practice. Our aim is better and convergent regulations and minimum barriers to trade.